Marlboro story

Marlboro is the cigarette brand produced by PMI from 1924. It is one of the most well-known cig brands all over the globe owing to its brilliant promo actions and great competition sponsoring. Plenty of smokers consider this brand to be the superior cigs owing to the their rich as well as intense taste. So without regard to the ciggie cost smokers who prefer Marlboro are rather devoted to their brand.

Marlboro trademark is marketing fable as well as standard. The cig label is cited as a standard when discussing the result of effective rebranding. Excellent light ladies’ ciggies in a white as snow pliable pack changed into tough cigs in inflexible cover destined for firm and steadfast natures.

The brand history launches in the midst of the nineteenth century, when Philip Morris, a British tobacconist, had started his own tobacco factory on Street of Great Marlborough of London and in 1924 the brand as such emerged. These cigarettes were destined for self-reliant and well-to-do women. Cigarette filter was of a red coloring, which was invented for the ladies' lipstick not to bring ruddy remnants on the cigarette cover. That time the brand was excellent, so womanish and... It didn't sell well. 50s of the twentieth century were marked for this label with inferior sales in the United States of America - they accounted for only nought point twenty five of all tobacco sales. That decade scientific news touching lung cancer and smoking emerged and the sales of the entire tobacco industry subsided drastically. And then the decision to refresh the trademark was made. The brand creators made up their minds to set gentlemen the target audience of the label establishing these ciggies as the emblem of adventures, maleness as well as risk. Pilots, cowboys, mariners as well as sportsmen were the chief characters of the latest advertisement tactics. During one year the sales of Marlboro cigarettes flew up more then 10 times.

Since 1964 the manufacturers decided to keep only the cowboy of all Marlboro personalities and Marlboro Cowboy was located in a tough and beautiful fictional Marlboro Country. And by 1972, the brand had been the most well-known cigs worldwide and has taken up this status for majority of the succeeding years. In 1993 Marlboro became the most valuable brand in the foreign marketplace of consumer products with the market price of 39. 5 billion green-backs.

Now cigs of the trademark occupy the head of the TOP-fifteen of the most well-known cig brands around the world and the realizations of Marlboro label are persistently raising each year.